For more information, contact
Managing Director and Head of Content and Social, North America Marketing, Citi,
and President and CEO, Women & Co.
Linda Descano serves as a Managing Director and Head of Content and Social for North America Marketing at Citi. In this role, she is responsible for developing strategic partnerships and programs that enable Citi to be present in consumers’ digital lives through social media and branded content.
In addition to her marketing role – which she took on in 2012 – Linda is also President and CEO of Women & Co., a service of Citi that brings women relevant financial content and thoughtful commentary to get them thinking and talking about money. Linda joined Women & Co. in 2003.
Throughout her career, Linda has been recognized for “propelling with purpose,” helping countless organizations and individuals move from information to action by distilling disparate, complex information into clear, compelling and relevant communications that deliver measurable business results.
Previously, Linda was a Director and Portfolio Manager in Citi’s Private Portfolio Group, where she co-managed customized investment portfolios for individuals and institutions and oversaw the firm’s socially responsible investment program from 1999 to 2002. Before that, Linda served as Senior Vice President and Director of Environmental Affairs for Citi predecessor company, Salomon Inc., which she joined in 1994. Prior to embarking on a career in finance, Linda spent several years working in environmental consulting.
An accomplished speaker, Linda has spoken at hundreds of conferences on an array of personal finance, content marketing, and leadership topics. She is regularly sought out by the media for her expertise, and has been quoted in: Smart Money Magazine, The Los Angeles Times, Business News Daily, MORE Magazine, American Banker, Digiday, "The Daily Rap" on the Wall Street Journal Radio Network, The Washington Post, Yahoo Shine, MSN Money, Forbes Woman and many more. Linda is also a featured contributor on womenandco.com and Manilla.com, for which she serves as their Women and Money expert; and blogs weekly on LinkedIn as member of the professional network’s Influencers group of thought leaders. She has contributed to countless newspapers and websites including: The Huffington Post, Working Mother, The Herald Star, and The Maryland Guide.
Linda serves on the Board of Directors of the Girls Scouts of the U.S.A., the Director’s Council of the Penn Museum of Archaeology and Anthropology and the Fab & Fru Advisory Board. She also serves on the National Board of Directors of Step Up Women’s Network and is a past chair of their New York Board.
Linda is a member of several professional associations, including the CFA® Institute, New York Society of Security Analysts, and New York Women in Communications. Linda also is a member of the Forbes Executive Women Board, the National Organization of Italian American Women, and the National Association for Female Executives.
Among her many accomplishments, Linda was honored as one of “10 Women Who Run the World” at the 2013 More Magazine/Fitness Magazine Women’s Half Marathon, and was the recipient of a Changing the Game Award from the Advertising Women of New York in 2013; a Women of Excellence Award from the National Association of Female Executives in 2012; a Luminary Award from Womensphere in 2011; a Corporate w2wlink Ascendancy Award in 2009; and a Wise Woman of the Year Award by the National Organization of Italian American Women in 2008.
A native of Philadelphia, Linda attended Temple University and Texas A&M University. She has a Bachelor of Arts in Geology and holds a Chartered Financial Analyst® designation.
As a relentless advocate for programs and institutions that help and support women, Dayle Haddon has two passions in her life. She is a committed mother and grandmother and she is dedicated to building WomenOne, an organization she founded to support women around the world.
Dayle is known for many things and has had a remarkable career as an author, Unicef Goodwill Ambassador, model, actress, spokesperson, global reporter, speaker at the UN and a member of the Council on Foreign Relations. She has a lot to share.
Dayle has been featured on more than 100 magazine covers and was the leading voice to redefine the concepts of true beauty and beauty of every age. As a best-selling author and TV contributor, she encouraged millions of women to look within and find the connection to their inner and outer beauty and to live with those two ideals in balance. Today, her work in international relief efforts has inspired her to link women one-to-one, helping them to create the most beautiful thing of all: a fulfilled life.
Dayle’s own story of finding purpose in helping women, began at age 38 when as an internationally renowned model, she was told she was no longer of value in a youth-focused business. Undeterred, Dayle spent the next twenty years proving that was wrong. She used her notoriety to deliver the message that beauty is more correlated to how a woman feels about herself when she leads a purposeful life. Regardless of age, it’s how a woman feels about herself that will make her look beautiful. Dayle revolutionized the industry by empowering women to feel beautiful at every age. She became the only beauty spokeswoman to have represented all four of the world’s top beauty companies: L’Oréal, Estée Lauder, Revlon and Max Factor.
Women the world over have embraced Dayle’s message of timeless beauty. Her two books, Ageless Beauty and The Five Principles of Ageless Living are still best sellers in the US, Europe and China because they remind us of the inherent power and beauty of women in day to day life. Dayle has been a weekly contributor to CBS-TV’s The Early Show, written regular columns for iVillage and Redbook and was a repeat guest on Oprah Winfrey’s long-running series.
Through her travel, as a humanitarian, Dayle met many women from around the world and heard their personal stories of hardship, poverty, and unrealized dreams. The more she learned, the more involved she became. First, as UNICEF Ambassador and then as an Ambassador for Free the Children, she traveled to turmoil-stricken regions, giving women there a voice and a way for the world to hear their stories. Dayle met with women in the refugee camps in Darfur and visited rural hospital clinics in Angola. She listened to the stories of abandoned children and teens in prison in Bolivia and journeyed to safe houses in rebel territory in the Congo, where women and young girls confided their stories of rape and war. With these stories, Dayle wanted to reach an audience who cared and could help. She began writing for Glamour, Marie-Claire, and Redbook magazines, and reporting for CNN and the Huffington Post. Dayle also appeared as a reporter on CNN, CNNI, CTV and various radio and the web talk shows, reaching millions worldwide.
In 2009, Dayle founded WomenOne, a nonprofit with the mission of connecting women and young girls in need to women in America who have the energy and resources to support them. WomenOne is committed to helping women, one woman at a time. In 2010, after Dayle’s three week visit to the first all girls high school in the poorest part of the Maasai Mara in Kenya, she was so impressed with the girls commitment to their education, she helped – through WomenOne - to find sponsors for all 41 girls, who otherwise would not have had the resources to attend.
Dayle has emerged as a strong, effective and tireless international voice for women. She passionately believes in the global potential of good citizenship to raise the level of women’s education, provide them with work opportunities, and strengthen families and communities in developing nations and at home and abroad. She is committed to using her celebrity to bring the challenges facing women to our attention and help all women be full contributors in their families, in their communities and in their economy.
Anne Keating, Senior Vice President of Public Relations for Bloomingdale’s, is responsible for the initiation, creation and direction of Bloomingdale’s press efforts, special events and philanthropic endeavors for all stores nationwide. She is the company’s official spokesperson.
Keating sits on the board of NYC & Company and on the trustee and advisory boards of Help USA/Mentoring USA. She is a member of the Board of Trustees for the American Associates of the Old Vic. Keating serves on the Director’s Council of the Children’s Museum of the Arts. She also serves on the advisory board for the Child Mind Institute and is a member of the Dream Team for Memorial Sloan-Kettering Cancer Centers.
Due to her leadership in steering the public relations and philanthropic efforts for Bloomingdale’s and her personal mission to give back to her community, New York Women in Communications, Inc. (NYWICI) proudly named Keating as a recipient of the 2010 Matrix Award. She has also been recognized for her guidance, commitment and philanthropic work by Upward Inc., the New York Center for Children, the Elizabeth Glaser Pediatric AIDS Foundation, and the Children’s Museum of the Arts with the 20/20 Vision Award.
In addition, Help USA awarded Keating the HELP HERO award for her years of leadership in the effort to combat domestic violence and homelessness. The Anne Keating Scholarship Fund was established in her honor that year to grant young mothers the funds to pursue educational opportunities.
Prior to joining Bloomingdale’s in 1995 as Vice President of Public Relations, Keating was the Vice President of Public Relations and Special Events at FAO Schwarz. She began her retail career at Tiffany & Co. Keating holds a Bachelor of Arts degree in Art and Education from the College of Saint Elizabeth in New Jersey.
Anne resides in New York City and Sagaponack, New York.
To meet Alan Siegel is to be struck by a man of tremendous zest—zest for information, zest for challenges and zest for opportunities to contribute to a society he sees as beset by complexity and hungry for clarity. From his passion for clear writing to his love of fine photography, from his contributions to New York City culture to his entrepreneur’s instinct for building businesses, Alan exudes a passion to make things better. He is one of the most sought-after advisers to any company, nonprofit or government seeking clarity about who they are, what they do and how they can motivate others.
It is no wonder that Alan has become one of the best-known figures in branding and a driving force behind the plain English movement in the U.S. and abroad. Alan helped shape the branding industry by popularizing the concept “brand voice” to describe integrated communications programs that reflect the unique character of companies, and championing the Internet as a powerful expression of brand strategy and an essential component of the brand experience. Alan’s belief in the transformative power of simplicity led to his pioneering efforts to bring clarity to business communications, including insurance policies, bank loan notes and mutual fund prospectuses. He also initiated the development of plain English for complex legal documents and directed a project for the IRS to simplify individual tax forms.
Over five decades, Alan has gained the stature of both pillar of the establishment and provocative iconoclast while building Siegel+Gale, one of the leading global brand consultancies. He has advised leading organizations such as Xerox, American Express, the National Basketball Association, Caterpillar, 3M, U.S. Air Force, Dell, The Girl Scouts, Phoenix House, the Legal Aid Society, Carnegie Mellon University and The New School.
In 2011, Alan created Siegelvision, a new company focused on solving tough problems for nationally known organizations as well as for quirky little causes. Supported by a small team of handpicked talent, Alan startles and delights organizations by untangling their wayward sense of self and creating a robust brand identity.
Alan has written extensively on branding and the importance of simplicity as a competitive advantage for The New York Times, Across the Board and The National Law Journal and has appeared nationally on “Today,” “PBS NewsHour,” CBS and ABC News, CNN and the TED Conference. He is the author of a series of personal guides for The Wall Street Journal, including the best seller The Wall Street Journal Guide to Money and Markets (Lightbulb Press) as well as Writing Contracts in Plain English (West Publishing) and Simplified Consumer Credit Forms (Warren Gorham & Lamont). Alan’s latest book, Simple: Conquering the Crisis of Complexity, co-written with longtime colleague Irene Etzkorn, was released in April 2013 to critical acclaim and named a “Best Business Book of 2013” by Booz & Company. It has since been published in several international editions, including UK, China, South Korea, Hungary and Brazil.
A graduate of Cornell University’s School of Industrial and Labor Relations, Alan also attended New York University Law School, the School of Visual Arts and Alexei Brodovich’s Design Laboratory.